Hi, I'm Jet Howell 
Founder of Jet's Assisted Living and Memory Care Placement

“This is more than a career—it's my calling.”

My heart is called to support older adults and their families through one of life’s most tender and challenging transitions. Helping a loved one move into assisted living or memory care is never easy—especially when it happens suddenly, following a fall, hospitalization, or medical crisis. These moments are emotionally charged, overwhelming, and often leave families feeling uncertain and alone. My mission is to ease that burden. I offer compassionate, no-cost guidance to help you make informed, confident decisions. I walk beside families every step of the way—offering professional insight, emotional support, and local expertise—to ensure your loved one transitions to a safer, more supportive home. To care for those who once cared for us is not only a responsibility—it is one of life’s greatest honors. I do this work because it matters. Families deserve peace of mind. Seniors deserve dignity, respect, and the best quality of life possible.

Local Knowledge That Makes a Difference

Having worked across Sonoma and Marin Counties, I understand the strengths, culture, and care styles of local communities. I know how to quickly identify the right match based on your loved one’s care needs, preferences, and personality. I’ve helped families secure last-minute placements, arranged same-day tours, and transitioned clients from rehab to a new home in as little as two days—all with compassion and precision. My passion for senior care is rooted in personal experience. I have cared for my grandparents and other family members living with dementia and Parkinson’s disease. I know firsthand the emotional toll and urgency that come with finding a safe, appropriate senior living solution.

Professional Experience & Expertise

With over a decade of experience in the senior care field, I bring a uniquely qualified perspective to this work. My background includes roles as:

• A professional care partner for seniors with dementia

• A certified engagement coordinator for an Alzheimer’s Day Program

• A healthcare professional and spiritual director

• A marketing and sales director for senior living communities

This broad experience gives me insight into all levels of care—from Independent Living and Assisted Living to Memory Care and Skilled Nursing Facilities (SNF).

I am proud to hold the following credentials:

• Certified Dementia Care Specialist

• Licensed RCFE Administrator (California Department of Social Services)

• Certified Activity Leader

• Licensed Health Insurance Consultant for Seniors

• A+ Accredited Business – Better Business Bureau

These qualifications allow me to expertly advocate for your family—even after move-in—should care or service concerns arise. I can also assist with Medicare-related paperwork, and physician documentation (like the 602 form), ensuring that all administrative needs are handled efficiently.

Personalized, Concierge-Level Support

At Jet’s Assisted Living Placement, we take the guesswork out of a difficult decision. Our concierge-level service includes:

• Customized in-person tours

• Help with forms and admissions paperwork

• Contract review support

• Move-in coordination

• Ongoing follow-up and family advocacy

This is a confidential, no-cost personalized service—designed to save families time, money, emotional strain and lead to the best possible outcome for your loved one.

Let’s make this transition easier, together.
I’m honored to help your family find the right path forward.
— Jet Howell